Your personal brand is already shaping your reputation, whether you’re intentional about it or not. This interactive workshop is designed for AEC professionals ready to take control of how they show up, communicate their value, and build influence within their organizations and across the industry.

In the first half, participants will define what a strong personal brand actually looks like in the AEC space and why it matters. Through guided exercises and real-world examples, attendees will clarify their unique strengths, perspective, and expertise, and learn how to differentiate their personal brand from their company’s brand without conflict or confusion. 

In the second half, the focus shifts to visibility and consistency. Attendees will learn how to show up in a way that feels natural - not forced - through practical strategies for sharing insights, building credibility, and staying top of mind with clients, colleagues, and industry peers. The session will include interactive elements to help participants begin putting these concepts into action in real time.

Attendees will walk away with a clearer understanding of their personal professional brand, a simple and practical plan to build visibility and trust, and the confidence to communicate their value in a way that is authentic, consistent, and impactful.

Agenda:

• 9:45 – 11:00 am: Program Presentation (Interactive Portion)
• 11:00-11:30 am: Wrap-up, Applying what we learned, Q&A

Registration and Sponsorship Opportunities are now open. Click Here!

Sponsorships:

For questions, contact Alexandria Fujisaki at [email protected] or 916.465.8348.

About the Speakers:

Deirdre Booth | TankGirl Marketing President.  Deirdre Booth has spent more than 26 years in the AEC industry helping professionals and firms position themselves to win—and she’s built a recognizable brand of her own along the way. As the founder of TankGirl Marketing, Deirdre didn’t just develop strategies for others; she intentionally built a personal and professional brand that people know, trust, and remember. In an industry where relationships drive everything, that visibility isn’t accidental, it’s the result of clarity, consistency, and showing up with purpose. She’s seen firsthand that the people who advance aren’t always the most experienced or knowledgeable—they’re the ones who are known, trusted, and top of mind when it matters. In this session, Deirdre brings a practical, real-world approach to personal branding. No fluff. No “influencer” tactics. Just clear strategies to help you define what you want to be known for, strengthen how you show up, and create more opportunities—without changing who you are.

SMPS allows cancellations up to 72 hours prior to the event by email. After that, the invoice becomes due and payable. To cancel event registration, please email [email protected].