Joy Woo, FSMPS, CPSM, LEED AP  Joy Woo is a consultant and certified life coach with decades of experience in professional services marketing. Her experience has included working in various roles in the A/E/C industries, such as marketing director and senior strategy director at the local, regional, and global levels. Most recently, she was a senior director for a member-based, non-profit organization.

She is currently a Trustee of the SMPS Foundation and serves as a mentor with the San Francisco chapter. Previously, she was a member of the Marketer editorial board, chair of the National Certification Committee, co-chair of the San Francisco chapter mentoring program; and has served on several juries for the MCAs at the national level and awards programs for the Colorado and San Francisco chapters. Joy has presented at various local, regional and national conferences and authored articles for the Marketer.

Joy earned a B.S. in Biological Sciences and an MBA from the University of California, Davis, and is a certified life coach through the Martha Beck Institute. She enjoys spending time with family and friends, travel, reading, and golf.

Kathryn Ness, CPSM, CPLC   As a Facilitator/Strategist at HNTB, Kathryn brings an energy and vitality to the team that significantly promotes the mission of collaboration and support to positioning for and winning work. With more than 25 years in the A/E/C industry, Kathryn brings an in-the-trenches perspective for how things work and, more importantly, how things can work better. Her sense of humor is balanced with a sense of getting-the-job done. She is a strategic thinker, an excellent listener, and provides creative solutions that work, not abstract theory that sits on shelves. As a life-long learner, she is a Certified Professional Services Marketer (CPSM), Certified Professional Life Coach (CPLC), and a 6 Types of Working Genius facilitator. Kathryn is a frequent presenter and facilitator, presenting at national and regional industry conferences. Beyond her workdays, she loves to scuba dive, being outdoors, and spending time with her two grandsons. She served a past chapter president for the SMPS Sacramento Chapter, currently serves as a Trustee on the SMPS Foundation board. 

Michele Raftery, FSMPS, CPSM, WELL AP   Michele Raftery is a Principal and Partner at 4240 Architecture and recently completed her term as President of the SMPS Foundation. As the first non-architect owner in the firm’s history, she brings a strategic focus on business effectiveness, measurement, and applicable insight. Michele leads project pursuits, business and marketing strategy, research and development, office management and HR, while contributing to managing visioning, analytics, and graphic design on project teams. Her experience includes hospitality, multi-family, higher education, and civic project typologies across the U.S. and abroad. At the SMPS Foundation, Michele works with the board of Trustees and volunteers to deliver intelligence and insights for growth professionals and leaders to help them navigate trends, change, and business evolution in a highly competitive A/E/C marketplace.

Liz Lewin Liz Lewin is a Senior Marketing Specialist at Stantec and supports pursuit strategy, content development, and client engagement for the Buildings practice. Her work bridges marketing and delivery teams, aligning strategy, messaging, and outreach so technical expertise connects with client needs. Liz is currently serving as President Elect for the SMPS Sacramento Chapter and brings a community minded approach to AEC marketing. She has led cross firm programming and has helped plan and facilitate chapter education sessions and panel programs, including recent initiatives that spotlight innovation and market insights for the region’s AEC community.